“Many are leaving the sinking ship Twitch” – Insider calculates with Amazon’s streaming service

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Streamer Charles “MoistCr1tikal” White (28) is considered an enterprising insider in the gaming scene. He now settles accounts with Twitch, Amazon’s streaming service. He talks about “terrible decisions” and believes Twitch is a sinking ship that many are jumping off right now.

Twitch has long been the leading and practically the only provider in live streaming with a strong focus on gaming. Between 2018 and 2021, Twitch peaked, entering the mainstream and becoming relevant. But things seem to have gone downhill since then.

This is the situation:

  • Twitch was founded in 2011. In the beginning, the wild west prevailed there – people were surprised by the success and had great problems organizing themselves and moderating the masses of problematic content. This “chaos phase” ended when Amazon took over the company in 2014 and professionalized it.
  • In 2018, the site grew strongly through a synergy effect with “Amazon Prime”: anyone who took out an “Amazon Prime” subscription could give a streamer a free “Twitch Prime” subscription, which brought them money. The rise of Fortnite exploded the site. Streamers who previously streamed in their free time alongside their studies or job soon did it professionally. And even during the pandemic, Twitch continued to grow.
  • But in 2023 things seem to be going downhill. The competition, YouTube and Kick, has poached some of the biggest streamers with highly lucrative offers. In addition, Twitch is likely to be in the black and is increasing the pressure on streamers with poorer contract terms and plans to push them to advertise more on the platform itself.

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    Here’s what the insider says: MoistCr1tikal is a streamer on Twitch himself, but as the head of an e-sports team, he also has a special understanding of the business side. He frequently comments on events on Twitch. For him, the platform is in a difficult position right now with a lot of problems. Twitch maneuvered itself into this situation.

    The biggest streamer on Twitch, xQc, has signed a non-exclusive deal with Kick. So the Canadian could still be streaming on Twitch, but why should he?

    xQc just has no reason to keep streaming on Twitch. Twitch is a platform that xQc has banned 5 times. It’s a platform that no longer offers real contracts for its top streamers, and it has a lower subscription revenue split among all platforms, while Kick has the highest.

    So why the heck would xQc stream more on Twitch at all? He will only use Twitch as a signal booster to power the Juicer [seine Fans] transfer from Twitch to Kick.

    “Twitch made one terrible decision after another”

    In any case, the streamer Twitch is currently critical. For a number of years, they have been making decisions that harm them.

    They make one terrible decision after another, and they keep losing users. A lot of people have gone elsewhere. That’s why so many people are leaving the sinking ship Twitch. Twitch doesn’t notice anything anymore. It’s mind boggling to watch a business sink itself when it has total control of a market.

    Twitch is struggling to adjust to the new world

    Is he right? Ultimately, large streamers who have already built up a reach only discuss from one point of view:

  • Who is giving me the most money right now? and Where can I earn the most?

    • From this point of view, Kick seems to be paradise because they throw their casino money around to attract streamers and viewers. But the question is how the model will be financed in the long term.

    Apparently out of its Amazon Prime-funded gold rush, Twitch is now struggling to navigate a new world where its top talent is being poached for massive sums of money.

    While streamers like xQc said they were “afraid of switching” and had to think about it for a long time, now that the first few have switched, that fear will diminish rapidly.

    The people who went from Twitch to YouTube for big bucks are also raving about this decision. There’s no more pressure to be online all the time to generate twitch subs.

    It is now also difficult for Twitch to push through its standards: a ban used to mean a professional ban for streamers. The Twitch ban threw DrDisrespect off track. Now people just switch to other platforms and still make jokes about Twitch.

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    Many who switch to Kick specifically use Twitch to attract viewers to Kick by streaming on Twitch for 30 minutes and then saying, ok, I’ll move on to Kick now. Follow me there.

    Kick is also a topic in our scene at the moment. This is what the largest Twitch streamer in Germany wants to know: “You will be shocked which German streamers are switching to Kick”

    Right now, Twitch does indeed seem battered, but more like a reeling boxer than a sinking ship. And people don’t leave the ship because it’s sinking, but because they are lured away from the ship with bags of money.

    In any case, there has been movement in the streamer scene thanks to the shopping sprees from YouTube and Kick. Whether this is good for gaming in the long term is difficult to say. Currently it is apparently good for the account balance of multi-millionaires who could previously afford five-course meals in luxury restaurants but preferred to order the maxi menu at Burger King:

    Twitch: 27-year-old earns €250,000 a month through subscriptions – Is jealous of colleagues because they have 3 things that they miss so much

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