(Finance) – The IT service company Sitel has achieved a preliminary agreement for the purchase from Majorel, a company listed on the Amsterdam stock exchange and specialized in customer experience and business process outsourcing, in a deal in cash and shares that includes the cash payment of 440 million euros to Majorel shareholders. The operation intends to create a new global leader in customer experience, a sector worth over $ 300 billion, with pro-forma revenues of € 5.4 billion and pro-forma EBITDA of over € 1 billion. The new reality would have over 240,000 employees in more than 55 countries, with more than 1,000 customers.
The terms of the proposed merger imply that the Majorel’s existing shareholders would represent 43.9% and Sitel’s existing shareholders would represent 56.1% of the Combined Entity. Consequently, the stake in the Combined Entity at closing would be as follows: the Mulliez family (44.9%); Bertelsmann (17.3%); Saham (17.3%); Sitel management (11.2%); Majorel management (0.4%); free float (8.8%).
Upon completion of the transaction, the resulting company will announce a new name and brand identity. It would have its operational headquarters in Luxembourg and it would be listed on Euronext Amsterdam.
Take flight Majorel Group Luxembourgwhich stands at 28.05, with an increase of 10.00%. Operationally, expectations are for a continuation of the day in a positive sense with resistance seen in the 30.48 area and subsequently at 34.58. Support at 26.38.