(Finance) – Presented at the Rolex Tower in Dubai “World Expo”the new event dedicated to Made in Italy which will be held in the United Arab Emirates from 13 to 18 November 2024 and will involve more than 100 companies, as well as Italian and Emirati institutions. Mondo Expo is the result of collaboration between Audience Zeroan Italian company operating in marketing and corporate communications, I-FTglobal advisory group and AlterExe. “The fair aims to be a moment of celebration dedicated to Made in Italy – he says Sergio Meschi, head of Audience Zero – but also a celebration of the friendship and close collaboration that binds Italy and the United Arab Emirates. The appreciation that Made in Italy enjoys in the Emirates is very high and this is intended to be an opportunity at the same time to thank the friends of the Emirates for their attention and benevolence and to let them discover new products and Italian excellences”.
The event sees the presence of numerous institutional stands, in addition to those reserved for businesses. “But the calendar is full of happenings and vernissages dedicated to art, classical music concerts and workshops, which is why we are talking about a real celebration dedicated to Made in Italy, rather than a simple fair – he explains Francesco Cipriano, head of I-FT in the Persian Gulf –. Our group follows companies on 4 continents and ours is a privileged point of view to observe how Made in Italy is truly more than a slogan and that it represents the strong interest of international markets for everything that Italy produces, invents or even just imagine. In the same way we have found the support and sympathy of the Emirati institutions and we will also have the presence of representatives of the Emirati institutions at the Fair, an opportunity for meeting and friendship, never more precious than in these moments of international tensions”.
“The companies of our country are aware of the strength of Made in Italy and know that it is a value to be protected, in fact the first thanks goes to the Italian companies who have shown us a strong interest since the beginning of the project and continue to encourage and support us Without their support Mondo Italia would not have been possible” he concludes Massimo Lazzaretto of AlterExe.