Edith Mbida has brought together with her brand, Ma Ding Wa, everything that is close to her heart: childhood, couture and a space full of love to transmit and share. The Franco-Cameroonian designer creates simple, comfortable boutis, with wax, cross patterns, embroidery or ruffles. Small editions made entirely by hand by social integration workshops. Achieving beauty while being useful is Edith Mbida’s goal with Ma Ding Wa.
Me, I like the rituals I like, the things that remain, quite simply. It’s a part of me.
Edith Mbida, creator of the boutis brand Ma Ding Wa
“ My Ding Wa is a continuation of me, and I chose the sweetest words, it means I love you in Ewondo, my mother tongue. »
Edith Mbida Franco-Cameroonian designer came from a large family. Art has always been a way for her to express herself, to reveal her sensitivity, to find her place. She started working at 16, resumed her studies in fashion, later, in evening classes. Previously she had several jobs but Ma Ding Wa it’s her childhood dream, the realization of her journey. Attracted by couture, children and a sense of detail, she launched her brand in 2019, with the means at hand.
A mark of love
His brand, his first boutis (a kind of quilted quilt), full of tenderness and love and all the others that followed, are dedicated to his daughter Garance.
“ I like small prints because it’s less difficult to work on a solid. I like intense colors, small details, fabrics with stories. It’s like Ma Ding Wa is love. When I did it for Garance I wanted something to convey. She used it small as a blanket, today she is big, she uses it to sit, watch a book, TV, play. When she says to me: ‘I like this blanket because it smells like you’, because we spent time there together, that’s what I wanted. I didn’t grow up with my mom, it’s something I wish I had, so I’m doing it and passing it on to my daughter. I put a lot of emotion into my creations. »
” be useful “
Edith Mbida’s boutis in wax prints for babies are intended to be a space full of softness, beauty and love in order to make them the creator has chosen partners with a very specific goal.
“The objective, when I wanted it to be done in Cameroon, was to be able to bring an economy to my father’s village. Achieving this first objective was complicated but I wanted to be useful. I searched for a long time to find a workshop that suited me where I felt comfortable and useful. I found the ‘faire et refaire’ workshop, an integration workshop located in Seine Saint-Denis, precisely in Saint-Denis. I work there with great women. In the morning they do training, they learn the trade and in the afternoon, they work with brands, creators like me. »
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