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full screen Prime Minister Ulf Kristersson (M). Archive image. Photo: Pontus Lundahl/TT
M has difficulty attracting women and voters in the big cities, according to the party’s EU election analysis.
“The moderates must show heart, brain and backbone”, is the conclusion of the post-election analysis.
The moderates have published their post-election analysis after the EU elections in June. It says that M succeeded in mobilizing its own voters, which meant that the party increased slightly from the 2019 election and landed at 17.5 percent.
But M has a harder time attracting women and voters in the big cities. To win their trust, “a long-term cultural change work” is required, writes Jessica Rosencrantz, chair of the analysis group and EU minister, on Aftonbladet debate.
According to M, these voters may agree with the party’s policies but their view of the party is a problem.
“The tonality of the message is an area where the Moderates have already started to change their communication according to the Moderates showing heart, brain and spine,” the post-election analysis says.
Climate and the environment are also found to be two important issues in EU elections.
“The moderates need to be associated with more climate and environmental measures than nuclear power in the next European elections.”
The party has also made small reviews of the other parties’ election results and writes, among other things, that SD leader Jimmie Åkesson’s counterattack against the media may have scared away SD voters, that the Liberals had difficulty reaching out with their top candidates, and states that the Christian Democrats, who landed at 5.7 percent, managed to stay against the odds.
“The fact that they only lost one mandate should in this context be seen as an electoral success.”