California-based electric vehicle manufacturer. Lucid Motorsapparently Tesla’s updated Model 3He rolled up his sleeves to compete with. CEO Peter Rawlinson recently conveyed the company’s desire to launch a cheaper car.
The Air luxury sedan, currently the flagship of Lucid Motors, starts at $82,400 for the Pure version and Air Sapphire It goes up to $249,000 for the version. In an interview, Rawlinson explained that launching the brand with a high-end product was all about getting the attention of investors, but now it’s ready to cover the lower segments of the market.
In June 2023, Lucid Motors announced that it had raised a €3 billion donation, with the lion’s share coming from the Saudi Arabian Public Investment Fund, which currently owns 60% of Lucid Motors’ shares. Rawlinson’s is confident that with such support, the company can develop a car that appeals to the masses and then produce enough to make it all worthwhile. The estimated price of the model is planned to be around $ 50,000.
Rawlinson was part of the Tesla community before wearing the Lucid Motors badge. He had a major hand in the design of the North American Charging Standard (NACS) plug. Given its past connections, it’s odd and almost ironic that Lucid Motors didn’t join the Tesla charging caravan. While many auto giants have followed Ford in adopting NACS from 2024, Lucid has yet to adopt that recommendation. However, the usual diplomat Rawlinson claims to be “open-minded” and considering all options.
Regarding charging and electric vehicle user habits, Rawlinson stated that the average electric vehicle user does not travel more than 800 kilometers in a single day. He highlighted the demand for a more comprehensive Level 2 charging infrastructure, particularly in areas such as apartments and street parks. The CEO also touched on the environmental impacts, stating that DC fast charging may not be the most environmentally friendly choice for the planet, the grid, or even the car’s battery, so he prefers overnight charging (the one we do at home).