In League of Legends, a professional player in the US LCS league was fined $5,000 for wearing Crocs shoes. But it turned out to be a stroke of luck for his team.
Who was punished?
Pro wears open-toed Crocs – should pay $5,000 for them
What was he punished for? Sniper wore Crocs on stage, but because his toes were visible in the Crocs, it was a violation of Riot Games’ “uniform rules” and was fined $5,000.
The rules for LoL games require players to wear their team’s official uniform, pants, and shoes that cover the toes.
Crocs takes the penalty, enters into partnership with the team
This was the reaction: 100 Thieves announced on Twitter that it had contacted Crocs. They then covered the $5,000 fine.
At the next match, the entire 100 Thieves team appeared wearing Crocs, but with closed shoes.
The LoL professionals once again let their excellent acting talents shine:
Crocs and 100 Thieves have now formed a partnership. That’s probably clever marketing.
The e-sports team “100 Thieves” has a special position anyway. The team is heavily influenced by influencers; their boss, Matthew “Nadeshot” Haag, comes from the scene himself.
In addition to her e-sports successes, 100 Thieves is best known for her fashion line. They are into fashion and marketing and sometimes come under criticism:
Call of Duty, LoL: “€114 for a hoodie?” – rip-off allegations against e-sports clan