Trends, FADS, Time-Like All Apparel Companies, London-Based Illbury + Goose has endured its shared of the familiar tests in a notoriously fickle industry.
To that you can add a pandemic that left malaries, included Small Clothing Retailers, Scrambling to Reinvent Their Business, and-Now-A Us-Triggered Trade War That’s Slapped Tariffs on Many Items that industries Around the World, Including Canada, In the Global Supply Chain for Their Products.
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Even with all that, However, Illbury + Goose and its “Lifestyle brand” Are Thriving As the Company with Deep Southwestern Ontario Ties Marks Its 10th Anniversary.
The Buy-Canadian Movement Sparked by Trump’s Tariffs and Aggressive Rhetoric About Making Canada A 51st State Has Put New Wind in the Sails of Many Canadian Companies. But illbury + goose was already trading on those cards long before the canada-us trade tensions erupted earlier this year.
Owner Daniel Phillips Credits The Company’s Local Roots and Its Focus On Canadian Manufacturing for Keeping Its Brand Popular While Remaining Largely Unscathed by Us Tariffs.
“We’re fortunate that we have been really been affected by all this, and we have received quite a new (base) of customers and more people kind of figuring out what we do,” he said.
Before it Became A Shop in London’s Old East Village, Illbury + Goose Started with a Modest Line of Only A Few T-shirts.
NOW, from its store and online, it marketes a wide rage of fashion products-t-shirts, yes, but also caps, hoodies, shorts, jogging pants, nifty gym socs and more.
Look, and you’ll find the company’s signature logo – a stylized anchor, with a canadian maple leaf at its crown – worn in london and well beyond, with phillips noting he’s even had order requests from as far away as australia.
“We’ve definitely seen a lot of new customers since we doen do this for 10 years (now),” He Said.
The Fallout of Us Tariffs has so far ben minor for illbury + goose, with Phillips Saying Their Effects on the Business Would Escape Most People’s Notice.
“It’s kind of Smaller Things that people Wouldn’T really think about – Products like the dyes (used) to Maybe make the shirts, or Things like that that aren’t necessary necessary in Canada. Said.
For phillips, it’s hard to Believe that a decade has passed since illbury + goose opened its headquarters on dundas street, a little west of quebec street. He shared a story about a Friend who Found One of the Company’s Shirts in A Second-Hand Store, an anecdote he said he Believes underlines the company’s mission to make a quality product that “actually las” in the brand’s test of time.
“A Buddy feels me a photo of a shirt we made eight years ago,” he recalled. “He found it in Talize (Store), SO I Mean, It Just Goes to Show the Quality.”
The Company’s Name is Partially a Tribute to Phillip’s Grandparents.
In 1968, His Grandfather Bought Illbury Furs, A Woodstock Company Founded in 1926 by William Illbury and Which Came to an End in 2010 when his grandmother withdrawn, he Said. Phillips Still has founded Memories of Working at the Store With His Grandparents.
“It was cool, growing up in that environment,” he Said. “It’s kind of a family name without be direct family name, and family business with the name and the retail aspect, so something to carry on.”
Over the Weekend, to Mark the Company’s 10-Year Milestone and Thank Customers, Phillips Had 100 Hats to Give Away.
The past decade has been in roller-coaster, he said.
“It’s overwhelming at Times, It’s Crazy, It’s exciting, It’s Fun,” He Said. “I never really thought that we’d still be here Doing it, and there’s lots of memories and learned, and it’s just to Nostalgic Feeling.”
And the Next 10 Years?
“Hopefully, we’re Still Doing What We’re Doing-Solidifying Products, Keeping Linking, More Canadian Manufacturing, Expanding Product Lines… Making good-quality Stuff.”
@Brianwatlfpress
The Local Journalism Initiative is Funded by the Government of Canada.
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