(Finance) – MIR TECH And Live You Play together again, because the winning team does not change. In fact, the historic partnership between the event organized by Italian Exhibition Group dedicated to audio, video, lighting and broadcast technologies and the exclusive program that focuses on the live show, has also been renewed for the 2022 edition, from 27 to 29 March at the fair in Rimini. A calendar full of news is scheduled.
This year’s Live You Play area will be divided into five souls. Three represent the heart and continuity of a single format: the area with the large motorized stage and continuous performances by a live band, the Broadcast Pavilion of AMG and the Live You Sell commercial section. The other two represent absolute new entries from the point of view of audio systems: the world of immersive audio and the ‘contest columns’.
Always a strong point of MIR Tech, even in 2022 the live show could not be missing. The live entertainment will be the protagonist thanks to a robotic stage on which mixers, audio systems and moving virtual shows will alternate that will be enhanced during the band’s performances Pop Deluxe. A meticulous design work and particular technological and logistical measures will allow the visitor to test the systems of the best companies in the sector without the need to physically move from one stage to another, facilitating feedback and improving the overall experience.
L’Broadcast area is made by AMG, which for the occasion will set up two distinct spaces dedicated to live shows and a TV studio, with the realistic reproduction of a real television direction. Through an immersive journey, it will be possible to experience firsthand the evolution of materials and the scenographic solutions implemented over the years; the new cutting-edge systems of great visual impact, and experience first-hand behind the scenes of the best productions. And since music never goes out of fashion, insiders and enthusiasts will have access to the Live You Sell space, a “second-hand market“Where to sell or find unmissable opportunities.
There characteristic principal that has allowed MIR Tech to become one of the reference events for the Light, Sound, Visual, Integrated System & Broadcast supply chain is its strong drive towards technological innovation. The soundstage area dedicated to immersive audio (or 3D audio for the more experienced) fits into this context, considered the new frontier of audio that allows the listener to be at the center of a synergy of sounds and to be enveloped by it, to live an all-encompassing listening experience. In fair three of the main leading companies in the sector will be present – L-ISA, Yamaha and D&B Audiotechnik – with as many demo rooms, each set up with their respective technologies and with professionals available to the public to help them get in touch with a new multidimensional approach to audio, which goes beyond stereo and surround sound.
In the course of past editions on the stages Live You Play audio systems have always been used for i large concerts. This year it was decided to give companies the opportunity to also exhibit their audio systems suitable for smaller spaces such as clubs, theaters etc. The project was born from this need ‘Contest Columns‘, dedicated to vertical systems on stands or columns of different sizes, which will be gathered in a circular space (hall SUD) and will all play at the same distance from the audience, with the same audio program to ensure a fair listening experience. Furthermore, to allow a greater understanding of all the peculiarities, maxi LedWall will project the individual characteristics of each device.