Microsoft-owned social platform LinkedIn has made its name primarily as a platform for people looking to network and gain knowledge for professional purposes and for recruiting, a business that now has more than 1 billion users. Now, to increase the time people spend on the platform, the company is entering a completely new area, the gaming side.
LinkedIn adds gaming support to the platform
TechCrunch has learned and confirmed that LinkedIn is working on a new gaming experience. It does this by riding the same wave of puzzle crazes that helped simple games like Wordle reach viral success and millions of players. The first three efforts are games called “Queens,” “Inference,” and “Crossclimb.” Application researchers began to find code that pointed to what LinkedIn was doing. One of them, Nima Owji, said one idea LinkedIn is trying is to organize player ratings by workplace and “rank” companies based on those scores.
A LinkedIn spokesperson confirmed it was working on the game but said it didn’t have a launch date yet. “We’re working on adding puzzle-based games to the LinkedIn experience to unlock some fun, deepen relationships, and hopefully spark conversation opportunity,” the spokesperson said in a message to TechCrunch. Stay tuned for more!” said.