Food giant Lidl is known for advertising that amuses its customers and is often contemporary. News24 has on several occasions reported on the various crazy advertising campaigns Lidl did, which the customers loved.
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Advertisements that customers loved
At one point, Lidl ran an advertising campaign with a wink at Onlyfans, the paid platform where users post sexual content for a fee.
With their advertising, they wanted to sell fans, i.e. fans in English.
“Only Fans. Swipe to see more hot deals,” Lidl captioned the image in the ad on its Instagram account.
Some time ago, Lidl also advertised falu sausages. They had then written the famous quote from Love is Blind Sweden on their Instagram picture. This advertisement was also incredibly talked about and amused many customers.
Lidl is praised after the crude joke about Love is blind-Christofer
Advertise with a wink to Tinder
Now Lidl has been on the move again and created a brand new advertisement that makes customers laugh. Namely, they have made a fish stick advertisement with a wink to the dating app Tinder.
The picture shows a guy in a “Tinder profile” posing with a fishing stick.
Under the Instagram picture, Lidl has written: “Okay guys, take notes. It’s time to update the dating profile to a top-tested fish”.
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Customers love Lidl’s advertising
The customers find it hysterically funny and believe that whoever is responsible for Lidl’s advertising campaigns should get a pay rise.
At the time of writing, the post has over two thousand likes and several comments, where the majority are laughing smileys or comments that the person in the PR department should get a pay rise.
“What kind of genius is sitting in your marketing department?”.
“best advertisement”.
“As usual, brilliant PR”.
“These are actually so much fun”.
Here you can read more about the fraud attempts at Lidl and Willys – and learn to recognize the scam pictures.