South Korean tech giant LGhas undergone a nice refurbishment and introduced a new brand approach and visual identity. introduced.
The explanations from the company on this subject were as follows: In its new “Brand Communication Guide” shared with its employees globally, LG outlined new features created to become an iconic brand loved by customers across countries and generations, including Generation Z. With its renewed brand identity, it strengthens LG’s core values of “Uncompromising Customer Experience”, “Human-Oriented Innovation” and “Smile-Enhancing Warmth”. The Life’s Good brand slogan expresses how the company’s products, services and communications help its customers lead a quality life and enjoy precious moments. With this brand mission, the company continues its “Innovations for a Better Life” by contributing to shaping a better life and future for the planet. The newly created brand approach includes renewing LG’s visual identity, reinterpreting the brand’s current warmth and sense of togetherness. The company aims to increase engagement with more customers through a new visual identity that breathes new life into the existing brand image and adds vitality and interactive elements.
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In the digital space, the symbol of the company will come to life and connect with customers on a new level of expression. Consisting of the letters ‘L’ and ‘G’, the brand symbol can perform eight unique movements, including nodding, turning and blinking. With its new abilities, the brand symbol can greet customers with a friendly smile or act in a variety of humorous ways with background music on digital platforms. In addition to its signature LG Red color, the company will use the more energetic LG Active Red color on all customer touch points. Various gradient elements were also introduced in LG Active Red, white and black. Thus, the diversity that can be applied according to the unique character of each product or service was provided.
The company has also designed a new typeface for the Life’s Good brand slogan that will be used more widely as a brand presence on product packaging. Shapes cleverly integrated into the typeface are inspired by various LG products. LG’s new brand strategy not only reinforces the company’s unique identity, it also demonstrates its willingness and capacity to evolve with generations and its unmatched commitment to innovate customer experiences around the world. The company plans to use its one-of-a-kind brand presence across all customer touchpoints globally throughout the year. “
“Having a strong and consistent brand strategy allows us to better communicate our values and unique identity that harmoniously blend innovation and warmth.” LG Electronics CEO William Cho said: “With its new brand strategy, LG is going beyond generations and distances to create resonance among consumers.It aims to become an iconic brand that