For the arrival of spring, Levi’s is releasing its new Levi’s Fresh collection. A line of clothes dyed with vegetable and mineral pigments.
Spring is coming, it’s time to succumb to spring shades! For the occasion, Levi’s put them back pastel colors up to date by imagining a new range of essentials, Levi’s Fresh. The American brand delved into its archives to reinvent its collection Fresh Produce of the 70s by giving it a touch of freshness. On the program we find: T-shirts, sweatshirts, jeans, jackets, shorts, joggers, underwear… All in vitamin shades. As for accessories, pleated twill bucket hats, knit hats and tote bags are in the game. So monochrome look Where colorful mix, You choose ! In addition, each garment has been manufactured respecting a production method low in water and energy, then, dyed with vegetable or mineral pigments. A first for the brand, which continues to move towards more sustainable and responsible fashion. The range is available now in Levi’s stores and on the website at prices ranging from 7.99 to 129 euros. A refreshing collection to tackle sunny days in style!
Towards a more responsible fashion
This is not the first time that the jeans brand has embarked on an eco-responsible approach. In 2021, Levi’s notably produced the campaign “Buy Better, Wear Longer” encouraging the public to buy fewer clothes and better quality pieces. And even if the label cannot become an example of sustainability in the blink of an eye, it never stops renewing itself to create jeans eco-friendly that span the ages. A step to be welcomed.