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SALES. It’s the start of the 2022 winter sales! Find the best promotions currently available at your favorite brands.

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What are the start and end dates of the winter 2022 sales?

The date of the next winter sales 2022 is Wednesday January 12 at 8 a.m.. The various offers offered are spread over 4 weeks and should remain available with several markdowns until Tuesday, February 08, 2022.

These dates concern the majority of the country’s departments, but not all! Indeed, it is customary for the overseas departments, as well as the Moselle, to have staggered dates for their sales periods. Find all the dates a little further down in this article.

The dates of the sales are now spread over 4 weeks instead of 6 previously. This shortened period has been in effect since the winter sales 2020 and is the result of the Covenant Law. This period applies, date waiver or not, to all French departments. The dates relating to the sales periods are fixed by order of the Minister responsible for the economy, for a period ranging from 3 to 6 weeks.

Each sales period has its own rules to set its dates. Thus, the winter sales generally take place from the second Wednesday in January. The summer sales are held on the last Wednesday in June.

What are the dates of the winter sales in Paris, Moselle, Overseas?

The dates of the sales are the same for the vast majority of the departments, but certain exceptions are nevertheless noted, in connection with historical traditions or tourist imperatives. If the dates of the sales in Paris and almost all of the country are those mentioned above, special dates are thus applied for certain departments and regions.

What dates for the 2nd and 3rd markdowns?

If the dates of the sales are imposed on traders by the legislation in force, the latter are free to choose the dates from which they make larger discounts. Each brand therefore decides on the date of the 2nd markdown, some choose to make a 3rd. In general, stores display new discounts from the second week of sales, and a final markdown during the third week of promotions.

What is the difference between sales and private sales?

You’ve probably come across “Private Sales” signs in your path lately. And for good reason: these operations often take place in the weeks preceding the national sales. Unlike seasonal sales, private sales tend to target customers who are already loyal. Big advantage: private sales also make it possible to acquire items from the new collection on sale (when the sales aim to sell stocks from previous collections). The merchant still largely finds his account in private sales because they can allow him to acquire new member customers (who will have taken a loyalty card or subscribed to the store’s newsletter to be able to benefit from private sales).