Are you looking for a comfortable and stylish pair of flip-flops for this summer? No need to spend all your money on the biggest brands, this brand offers a very similar model for much less.
If we talk to you about “Leather mules, camel color, ideal for strolling on beaches around the world“, you probably think of the famous Oran mules, sold for 595 euros by Hermes. However, another brand has decided to market a very similar model for only 14.99 euros. This ultra discount brand is also behind a dupe of Birkenstock sandals, which it sells for 9.99 euros instead of 150 euros. The Ugg-style fur-lined ankle boots at 12.99 euros instead of 199 euros? That’s also them! Established in all four corners of France, this brand quickly became known for its fashion items at knockdown prices.
But it was in 2022, when she launched her own clothing line, that she truly made her mark on the world of fashion. Sweaters, socks, fanny packs, pants and, above all, ultra-stylish sneakers bearing her image had invaded fashionistas’ wardrobes at a tidal wave. But then, what is this brand that has achieved what no other had achieved before it? It is the Lidl brand. Recognizable among all thanks to its three bright colors, yellow, blue and red, Lidl has been able to stand out thanks to its fashionable offerings that are in tune with the times and, above all, similar to those of luxury brands. For several years, some of the world’s biggest personalities have even teamed up with the German consumer giant to offer capsule collections that are flying off the shelves. In 2018, for example, Heidi Klum had imagined wild and dynamic pieces inspired by the city of New York. Leopard ankle boots, miniskirts and tailored pants, there was something for everyone. In 2022, it was the footballer Djibril Cissé who was chosen to become the official face of the brand. A commercial strategy that works, because the products are regularly out of stock. Lidl even rose to 9th place among the brands that sell the most clothing in France in 2022.
In July 2024, it was the French singer Shy’m who made her subscribers react by proudly wearing a pair of high socks decorated with the Lidl logo. And for those who are not fans of the German brand, the supermarket chain Aldi has, in turn, launched its brand of clothing at very low prices in June 2024.