(Finance) – “We are bearers of equality and fairness in the era of complexity. The new Legacoop logo contains this message and intends to produce a better impact on all those who come into contact with our association, igniting empathy and therefore the relationship with people”. She explained it Simon Shrimpspresident of Legacooppresenting the new logo of the association on the occasion of the programmatic and organizational conference which took place yesterday afternoon and this morning in Rome.
The ‘equals’ symbol (=), therefore the concept of equalitythe basis of the logo that starting from the next few days will represent Legacoop in all offices and on all communication channels, “was chosen – Gamberini underlines – in line with the commitment that Legacoop and its associated cooperatives ensure to combat inequalities economic and social, which have become more pronounced in recent years, proposing the values of cooperation as a tool for building a more inclusive and sustainable development model from an environmental, economic and social point of view”.
The operation of rebranding of the association made use of the professional support of the Inarea Agency, chaired by Antonio Romano.