(Finance) – Also in January 2023 the positive trend of distribution turnover in Italy was confirmed, which recorded, in Total Omnichannel, revenues of 9.8 billion euros, an increase of +8.1% compared to the performance of last year. At the beginning of the year, the theoretical inflation index in the large-scale packaged consumption (LCC), i.e. the market sector that includes all primary consumer goods and packaged industrial products, was 15.4%, slightly up on at the value of December 2022 (15.1%). The real change in prices instead stood at 15%, with a 0.4% reduction in the shopping cart mix. This photograph was taken by “The state of FMCG in Italy”, the monthly analysis with which NielsenIQ monitors the scenario of large-scale retail trade, analyzing the trend in consumption and the purchasing habits of Italian families.
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According to NielsenIQ data, in January 2023 all distribution formats and specifically the Home & Personal Specialists (+15%), i Discount and hypermarkets>4,500m2 (+9.7%), followed by Superstores (+9.3%), come on Supermarkets (+6.7%) and come on Free Services (+5.9%).
As for thepromotional impact (for Italy as a whole), in the first month of 2023 it is lower than in the same period last year and stands at 21.7% (-1.2 percentage points vs 2022).
Finally, the NielsenIQ survey highlights in the past month a growing trend for private label products (MDD)which reach a share of 22.7% of the LCC in the Hyper, Super and Free Services perimeter up to 31% of the Total Italy Omnichannel, including Discounts.
2023 opens with the continuous growth of products dedicated to pets (+18.2%) and the Packaged food (+11.8%) which remain, even in January, the product areas with the most significant increase.
The Fresh confirms the positive trend in most of the distribution channels, with hypermarkets>4500 (+8.7%) and free services (+4.1%) reporting the best and worst trend respectively. Bread & Pastries & Pasta (+17.5%), Cheeses (+14.5%) and Butcher and Poultry (+9.6%) appear to be the most dynamic product areas while the crisis in the sector continues, as in previous months Fish shop (-3.8%). Also declining Fruits and vegetables (-2.6%).
At the product level, Paper towels (56.7%), Fixed Weight Fresh Meat (54.2%) and Sugar (40.3%) are the first 3 product sectors in the TOP10 for the month of January.