The young American youtuber Emma Chamberlain, renowned for her authenticity and her singular humor, has been chosen by Lancôme to become the new international ambassador of the beauty brand.
After Penelope Cruz, Eva Longoria or even Kate Winslet, it’s towards Emma Chamberlain, the influencer with more than 30 million subscribers, that Lancôme is turning to. Renowned for the unique style of her videos, for her quirky humor and her authenticity, Emma Chamberlain officially becomes the new face of the French beauty brand. The influencer with a laid-back personality presents the brand’s premises in Lancôme’s new web series, while talking to us about self-image.
A breath of fresh air for the beauty brand
Whether Lancome made the choice to select Emma Chamberlain as muse of the brand, it’s for a simple reason: the influencer and the beauty house would share the same values. By opting for Emma, Lancôme wishes to promote a powerful and positive vision of women.
As for Françoise Lehmann, the international general manager of Lancôme, it is her irresistible personality that is appreciated: “I am proud to welcome Emma to the Lancôme family. Her career is already well advanced despite her young age, and she is appreciated by an entire generation for her outlook on life. We particularly appreciate her authenticity and the humor she uses to talk about serious matters.”
Emma should then be a breath of fresh air for the French house. She mentions in this regard that she has always had her own vision of beauty, namely a duality between a well-groomed appearance and comfort. When Lancôme offered her this offer, she was amazed: “When Lancôme contacted me, I was honored and delighted that the House understood me and appreciated my personality.” If Emma has already collaborated with many prestigious brands before, it is a first for the young woman to be the ambassador of a French beauty house.
Star of Lancôme’s first web-series
To celebrate this new collaboration, Lancôme unveiled on its YouTube channel on January 12 an unprecedented web-series entitled “How do you say beauty in French”. Full of surprises and twists, the videos show Emma Chamberlain pacing the corridors of Lancôme’s offices. We dive behind the scenes of the house while discovering Emma’s radiant and fun personality. In the first episode, this one wears a simple and fresh make-up: blush which gives her a healthy glow, a light mascara and pink lipstick, in short, a makeover which makes her sparkling. If she opts for a clean make-up in the web-series, it is because the young woman will have the right to a skin diagnosis carried out by Annie Black, the scientific director of Lancôme.
Emma, a role model for her generation
Appearing in the ranking of the most influential young people under 30 on social networks according to Forbes in 2021, Emma Chamberlain has become one of the most appreciated and popular teenagers of her time. By counting more than 30 million subscribers on social networks, she quickly became a model for women of her generation. If she is one of the most influential personalities today, it is above all for her endearing personality. The secret of her success is explained by her authenticity: she offers content with natural phlegm and presents herself as a young woman with a relaxed style faithful to her convictions.
Emma Chamberlain stands out as a social media icon by offering funny and entertaining content. In her videos, she discusses issues related to her generation, such as her acne problems or the way she takes care of her blemish-prone skin. In 2020 she also launches her own podcast “Anything goes with Emma Chamberlain” in which she reveals herself once again without filter.