Launched to shed light on the rebirth period, the Lancia Pu+Ra HPE concept blends elements that will enchant its enthusiasts.
With the announcement made in the first days of 2021, we are starting to see concrete steps in this context for Lancia, which was announced to be reborn under the umbrella of Stellantis. The Italian manufacturer, which introduced the new brand logo to represent the new era in November 2022, as of today promoted a manifesto project that will shed light on its future. Representing the design approach that will shed light on the next 10 years of the brand, Lancia Pu+Ra HPE also brings very important clues. Although it is a concept car, Lancia’s electric range of more than 700 kilometers draws attention with the project, in which the limits of the infrastructure elements on the basis of technical qualifications are emphasized.
Lancia Pu+Ra HPE; fine and important detail approaches
One of the special brands for us car enthusiasts, Lancia will continue to inspire and greet its roots as we expect and want in its rebirth in the electrification process. As a matter of fact, both the subtle and obvious details used in the Pu+Ra HPE project seem to be very satisfying for the enthusiasts at the spiritual point. We can say that these details actually start with the body color of the project. A choice emphasizing the color palette of the Flaminia Azzurro, one of the most special cars of its time, which was launched in the 60s, greets us here.
Inspired by Flaminia and Aurelia, the design lines used on the body draw attention. The center of the three-form lighting used in the front part of the project sees us to the classic Lancia cars. The round-shaped LED stop group at the back is a salute to Stratos, which has left its mark on motor sports. HPE, which is used in the name of the project, will be the common point of the brand’s history with electrification. This badge, which was first used in the “High Performance Estate” version for the Beta in 1970, will be carried into the future here as the “High Performance Electric”.
The team responsible for Lancia’s new term, especially CEO Luca Napolitano, are, in our opinion, very aware of the responsibilities they have on them. In order not to waste this chance of rebirth for such an important brand that has been forgotten for many years and almost left to its fate, the necessity of creating different and exciting works from the currently active producers has been successfully handled with special points in this project. As a matter of fact, there are very appropriate approaches inside the Pu+Ra HPE as well as the outer part.
The Lancia façade had recently announced that it was partnering with Cassina, one of the important names in the design and furniture world. Today, we see what emerged from this partnership and the collision of minds working from two different perspectives. Lancia and Cassina have created the project by centered on the philosophy of a living space here at home, the cockpit of the car. As a matter of fact, the development of the seats positioned in the vehicle, inspired by Maralunga, which has entered the furniture design literature, is an important result of this. Maralunga, one of the most important names in the industrial design world, Vico Magistretti Let’s not go without mentioning that he left Cassina with his signature. It should be emphasized that all the elements preferred in the project, together with the armchairs, serve to provide the users with a home experience whenever possible.
One of the highlights of this project is the demonstration of the new approach called SALA. The system developed by Lancia can actually be seen as a panel that will gather many functions in the vehicle at a single point. It is possible to talk about the experience in which air conditioning controls, entertainment system and in-car lighting can be managed through a single panel, both with physical and voice commands. With this panel, the “Chameleon” technology, which we will see for the first time in the Stellantis Group, also appears. Chameleon Technology, which analyzes the interior living space according to the external charges, will be responsible for automatically adjusting the sound, air quality and lighting inside the vehicle. This system, which also supports artificial intelligence, will be able to analyze the users and adjust the atmosphere in the interior living space according to instant situations.
2026 will be the critical corner in the transformation process of Lancia, which will start with the new generation Ypsilon next year. The Italian manufacturer, which will be one of the earliest all-electric manufacturers of the group, is preparing to add the new Delta to its product range until 2028. The range value exceeding 700 kilometers in this project, which is shown today, will also be one of the reference points in all these models.