Introducing the first representative of its new era in 2024, Lancia will also showcase its design approach with this model.
Standing out as one of the most important developments in the automotive world of 2020, Stellantis drew attention with its potential to make a sound in a short time with the merger of FCA and PSA groups. As a result of the cooperation of brands in different markets that will be located under this roof, an important opportunity for rebirth has been opened to some names who are looking for their past. It would not be wrong to make the evaluations and expectations under this heading for Lancia, which has announced its short-term future plans today. The Turin-based manufacturer, where all eyes are on the restructuring of the Italian wing together with Alfa Romeo, shared the first leg of its long-awaited plans hours ago. Being stuck in Italy and left to its fate with only the Ypsilon model, Lancia will make its first serious move at this point, again in 2024, over Ypsilon.
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Aurelia and Delta badges return on the Lancia front
Lancia, which will appear with a product range that will include only electric models from 2028, has divided its plans into two until this date. Announcing that it will introduce a new model every two years in the next six-year period, the brand will start to grow again in operational quality, based in Europe, in this process. One of the elements that will come to the fore in the new structuring of the brand is the design identity. With the new generation Ypsilon they will present in 2024, this identity will also be demonstrated. It has been announced that the model marked 2026 in the calendar after the new Ypsilon, which will be available for sale over hybrid and electric versions, will be in the crossover segment. In this model, Lancia will bring the name “Aurelia” back to life, and in 2028, it will return to Delta, which has become clear in the previous period, and will present it to us with its new generation. The brand’s plan to offer fully electric versions of these two models is also among the ones that have become clear at this stage.
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CEO Luca Napolitano, who made statements about the process they were in; “Today we share the first details about the future of Lancia. With the end of 2022, we will make more concrete demonstrations that will illuminate the path of our brand in the premium segment, which is the first tasting of the new era. We will be prioritizing concepts such as innovative, simple and safe mobility. In the new design identity, we will draw inspiration from Lancia’s past traditions.” he stated.
Lancia, which has had model names such as Fulvia and Stratos in the past years, besides Delta, still has the potential to bring these badges back. The new formation’s interest in cockpit dynamics in vehicles also stands out among the shared information. We will see traces of the retro design approach in the living spaces of the new Lancia cars, which will be shaped within the framework of quality and sustainability elements. In this context, the design team’s target of using the most recycled materials in the group as a percentage also comes to the fore.