Lamborghini recently launched its Italian flagship Revuelto, a V12 supercharged hybrid with a whopping 1,015 horsepower.
Having said that, they have no concrete plans to accelerate further in terms of electrification, instead they are holding off in anticipation of better conditions.
This is reported by the American newspaper Fortune.
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An emotional issue
A Lamborghini is a decidedly emotional purchase and the brand’s products are meant to appeal to the most enthusiastic of car buyers, unless it’s the brand’s Urus SUV which lacks the spark one associates with the Italian marque.
Lamborghini’s CEO, Stephan Winkelmann, believes that performance will not be the problem with electrification, but rather the sound image will be the weak link.
Lamborghini, which is part of the Volkswagen group and owned by Audi, is also hungry for synthetic fuels (also called e-fuels) to continue running their cars on fossil fuels.
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Supercars are the wrong focus
-Electric supercars are nothing that can be sold right now, explains Winkelmann in an interview. – We are at too early a stage and we will have to see in the future when and if that will happen.
A prime example of this is brands such as Pininfarina and Rimac, which has a decidedly difficult time selling its electric hypercars, which certainly cost over SEK 30 million.
Ferrari, on the other hand, continues to invest in electrification and the brand’s first electric car is said to be launched in 2025.
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2028 is the year of electrification
During Monterey Car Week last year, Lamborghini showed off the electric concept car Lanzador, which is expected to go into production by 2028.
Instead, Lamborghini is focusing more on reviewing its logistics and manufacturing chains with the aim of reducing manufacturing emissions by 40 percent by 2030.
Winkelmann also explained that Lamborghini works together with Porsche – which is also part of the group – regarding synthetic fuels.
– There may be an opportunity [för elbilar] if things change, Winkelmann concludes.
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