Balmain has unveiled a new bag which is already in the hand of all fashionistas. Would it be on the way to becoming the new it bag?
Since the arrival of Olivier Rousteing in the artistic direction in 2011, Balmain has experienced a revival which has not failed to be noticed. Each of its collections was scrupulously scrupidly by the most fervent fashion enthusiasts. He was the star of Paris Fashion Week and his parades have always caused a lot of ink!
14 years later, he proves us once again that his inventiveness and creativity have no limits with his new spring-summer 2025 campaign which surprised more than one. And for good reason. It is the French actress Laetitia Casta who embodies her!
Photographed by Juergen Teller in the Parisian house of Olivier Rousteing, she breathes the femme fatale. Its sculptural and rock look in flashy colors add a new dimension to the label. The artistic director also said it on his Instagram account, writing under one of his posts: “It’s much more than a campaign, it’s a new start: The Rebirth“.
This new campaign marks a new direction for Balmain which returns to the French heritage of the house. In these shots, the actress exudes sensuality, sometimes elongated on a skin of zebra, sometimes on a panther in black marble. Olivier Rousteing also explained to Wwd Having thought about Laetitia Casta since her beginnings at the head of the house!
The centerpiece of the countryside? The Anthem bag. A bag, sometimes pouch, sometimes by hand. Having become viral on social networks, we already see it by hand of all the informed fashionists. Available in mini (1,590 euros), medium (1,990 euros) and wide (2,850), this veal leather bag has a belt that allows you to wear it like a pocket. But it is also a tribute to the history of the French label. “”Its arched belt pays tribute to the emblematic silhouettes of the house, which define its glamor and her heritage since the 1950s“, Writes Balmain under one of his Instagram posts.
Available in black, white and pink, this bag has everything to become the new it bag! For Balmain, he is the “Symbol of the artistic confluence of Parisian appearance and modern flair“. For fashionistas, he is the accessory to absolutely have.