Another new Tik Tok challenge that has parents worried. The Labello Challenge consists of using your stick until there are none left. When you end it, you end your life. Decryption of this ridiculous challenge, which should not exist on social networks.
What is the Labello challenge?
The Labello Challenge is a new challenge circulating on TikTok, and which worries parents of young children and teenagers. And for good reason: after finishing your lip balm, this challenge encourages the Internet user to… End his life! Adults and influencers have alerted via videos to make young people aware of this type of dangerous challenge, particularly for the most fragile among them. Especially since many videos published on TikTok do not show much, but the user specifies on a background of music, that he intends to participate. “I’m worried about all these dangerous challenges being shared on social media. My child is only 13 and we try to limit his screen time and settings, but we can’t control everything. ‘he see”, tells us Sandra, mother of Benjamin.
Initially, the challenge was something else entirely. It was the #LabelloKissChallenge which consisted of putting on lip balm, kissing your partner and guessing the scent of the labello. Finally, it would be already fragile and suicidal people who would have taken up the challenge by diverting it as a kind of countdown, to decide to take action.
Labello Challenge: what is TikTok doing against this dangerous challenge?
TikTok has 1 billion users worldwide, and most of the followers are young users. While most of the videos are creative, trendy and artistic, other content challenges and worries. Faced with this new hashtag #labellochallenge, the social network “has clearly identified the challenge and is taking all the measures that violate these community rules” TikTok assures us. “We prohibit content that discusses, encourages, trivializes, or glorifies activities that could lead to suicide, self-harm, or eating disorders.” specify the rules. According to officials of the social network, the number breaking these rules is relatively low, but the figure remains “confidential”. If they do not communicate on the number of young people who have concretely participated in this dangerous challenge, the officials believe “that we cannot speak of a “phenomenon at this stage” and that there has been no report concerning the teenagers who have completed the challenge A specific instruction has also been communicated to the moderators so that they automatically delete the content of tiktokers encouraging them to participate in this type of challenge.