Konami announced today that they have partnered with the French Football Federation (FFF). This partnership will include a range of collaborations inside and outside of eFootball.
Konami, which changed the name of the PES series to eFootball in the past years, continues to come to the fore with the partnerships it has established, although it is still in the recovery process on the game side. Konami, which previously announced cooperation with Italian teams, announced that this time it has partnered with the French Football Federation for eFootball. The details of this cooperation and the explanation given are as follows;
Collaboration with the French Football Federation for eFootball
While KONAMI is the ‘Official Football Video Game Partner of the French National Team’, the partnership itself encompasses many different commercial, image and activation rights. In addition to branding and media rights, FFF will also be included in a number of eSports events, including other licensed national entities.
Naoki Morita, Head of Europe at Konami Digital Entertainment BV, said: “At KONAMI, we are very ambitious in our goal of growing our partnership network and reaching a global, football-loving audience. We are extremely happy to partner with the national federation of a country that values football like France. In addition, the fact that they have an important football history and prestige is also very important to us.
“The eFootball™ series continues to evolve and evolve, so it is very exciting to invite the French Football Federation on its journey to liberate football.” François Vasseur, General Manager of the French Football Association, added: “The French Football Association has made Konami the official football team of the French National Team. Glad to accept as Video game Partner.
We have a similar passion to provide the best experiences and entertainment for football and game fans alike. Konami’s worldwide presence enables the French national team to reach a wider global audience, while their expertise is a great opportunity to accelerate the growth of French esports’.