Denis Brogniart has been the face of Koh Lanta for over 20 years. But behind the television figure, the host is also a formidable businessman who ensures his more than comfortable income.
TF1 has scheduled the final of Koh Lanta“The Cursed Tribe”, Tuesday December 3, 2024. A highly anticipated finale in which Denis Brogniart will show himself as inflexible as he is ruthless, with a cold gaze and furrowed eyebrows, as he has known how to do so well for more than 20 years. The star host of TF1, known for his sporty-adventurer side and his intransigence on set (to the point of having suffered accusations from former collaborators last year), has made a good place for himself in the small screen, Koh Lanta has Ninja Warriorincluding sports broadcasts, football after-matches, special events, military parades…
While the adventurers of Koh Lanta are fighting to win the 100,000 euros promised to the winner, Denis Brogniart therefore does not really need to play Robinson. His income paid by TF1 is kept secret and the host had sharply denied in 2022 that of “35,000 euros per show” announced at the time by Matthieu Delormeau in TPMP. Denis Borgniart, who had assured that he would be paid much less and “in fees”, could nevertheless receive at least this amount or even more each month, according to several sources. A tidy sum to which must be added other sources of income. Because Denis Brogniart has intelligently diversified his activities to build his little empire and is as fierce in business as he is on television.
As reported The Informed This summer, his company Denis Brogniart Communication, of which he is the sole manager and partner, has seen its turnover explode in recent years. From less than 430,000 euros in 2012, it increased to 1.93 million euros in 2022! In 2022 alone, the host made 1.16 million euros in profits, to which are added 200,000 euros in dividends. Because Denis Brogniart, who is sometimes described as a “journalist”, is above all a brand that is valued in “freelance” or “cleaning” for companies.
Concretely, to grow his company and its income, Denis Brogniart intervenes to host internal company events. According to Capital, he charges up to 15,000 euros for conferences, seminars and other masterclasses, of which 10 to 15% are still donated to TF1, which remains a partner in this type of service. Added to this are the fees he receives for his appearances in advertising spots (Nissan, Nintendo, the riding federation, 123 windshields, etc.), videos for a communications agency for small businesses, etc. .
Finally, on the strength of his image, the host tried his hand at writing, with the publication of two books. According to the estimates of The Informedhis novel “An Almost Exemplary Soldier” published in 2021 and his essay “My Secrets of Koh-Lanta” released in 2010 would have earned him around 33,000 euros. More modest, certainly, but essential once again to promote the “Brogniart” brand.