Koenigsegg crushes the competition: When readers get to choose

Koenigsegg crushes the competition When readers get to choose

British Top Gear has asked its readers which hypercar manufacturer they look up to the most.

Among the options were French Bugatti, Swedish Koenigsegg, and Italian Pagani.

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The Bugatti Chiron is surprisingly easy to drive. (Photo: Marcus Berggren) Same recipe on paper

On paper, the above cars appear to be very similar. It is mindless performance in an incredibly exotic package where the speed resources are shocking to say the least.

That may be so, but the philosophy behind each brand differs somewhat enormously.

Bugatti is top speed chaser and combines sick but proven engineering in a package that promises loads of luxury and ease of use.

Instead, Pagani spends a lot of money on phenomenal design – both exterior and interior – and each car is a real piece of craftsmanship and the cars are said to offer enormous amounts of soul.

Instead, Koenigsegg invests in innovation and constantly exploring new frontiers in the world of hypercars. The Swedish brand also happens to be the only fully family-owned car brand left in the industry.

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Pagani is a decidedly Italian brand. (Photo: Pagani) Koenigsegg is the favourite

When Top Gear readers have their say, Bugatti seems to “lack passion” and that the cars aren’t crazy enough.

Pagani is described as “art on four wheels” and it seems to be accepted that precisely the design philosophy is what makes the brand unique.

In the case of Koenigsegg, readers believe that “every car comes with something completely crazy innovative”, which is even crazier if you take into account how Koenigsegg’s budget looks compared to, for example, Bugattis.

Top Gear believes that Koenigsegg “takes something we already know and makes a completely new interpretation of it”, which is why they are so incredibly well-reputed, not least in the international arena.

What would you have chosen, Bugatti, Koenigsegg, or Pagani?

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Koenigsegg is one of the automotive world’s most innovative brands. (Photo: Koenigsegg)

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