The Italian lingerie brand Intimissimi unveiled its new international ambassador, Jennifer Lopez, on March 6, 2023. The American actress and singer posed for the brand’s Spring/Summer 2023 campaign in some very sexy pieces.
It’s official ! On Monday March 6, 2023, the Italian lingerie brand Intimissimi unveiled the face of its new international ambassador on social networks: Jennifer Lopez. The American actress and singer is the face of the spring-summer 2023 collection, already available on the brand’s e-shop and in stores. In this campaign, J.Lo celebrates women and promotes self-confidence, dressed in sexy and elegant pieces.
Through a series of sunny photos, the creative director of Intimissimi, Riccardo Ruini, wanted to bring the perfect transalpine summer to life. And for good reason, the new collection is available in several colors, inspired by the city of Positano, Italy. Fuchsia, shades of orange, turquoise blue… Pieces designed for each woman to create her own style: balconette or triangle bra, panties or tanga or even kimono and silk pajamas. The cuts are sensual, embroidered with lace and pleasant to wear every day. Price level, you have to count €15.90 for panties and €109.90 for a kimono.
A bold collection with strong values
Choosing J.Lo to represent the brand was obvious. “When looking for an iconic ambassador to embody our values with our clients, we immediately thought of Jennifer Lopez. We want every woman to live the most fulfilled life possible and feel a little
more powerful every day, has explained Matteo Veronesi, the general manager of Intimissimi. For her part, Jennifer Lopez said: “I am proud to be an Intimissimi woman and honored to represent in their eyes a woman who is confident, strong and full of vivacity”. The kind of woman you would want to look like.