The back-to-school fashion collaboration? It is signed Rouje x Damart and promises a winter that is as cozy as it is stylish.
These two brands were made for each other. On the one hand, Damart, a specialist in technical textiles made, for the most part, from recycled fibers, to be worn as a first layer to stay warm all winter long. The other, Roujethe Parisian brand launched in 2016 by the influencer Jeanne Damas, which cultivates a vintage and feminine spirit. The fruit of their meeting: a unique and cozy capsule, which rhymes “beautiful” and “warm”. With common values simplicity, timelessness and know howthe Damart x Rouje collection is made up of six pieces designed in knit Thermolactyl, Damart’s specialty for ensuring maximum warmth. Dresses, long-sleeved knits or three-quarter sleeve crop tops inspired by the Damart archives are embellished with embroidery and romantic details who bring a ultra feminine touch to holding. A perfect collection to pick up your winter essentials!
Jeanne Damas and Damart, a lasting story
It is Jeanne Damas who is at the origin of this collection with four hands. A veritable madeleine of Proust, Damart reminds him of his mother and his young years: “Damart is the brand that has followed me since my childhood, I have always worn it, my mother, my grandmother and my sister too. I really wanted to imagine and create a timeless collection in collaboration with them. Diving into the brand’s archives, it was a revelation! I was able to rediscover cuts, materials… women’s wardrobe essentials, which we have reinterpreted with our style office. At Damart as at Rouje, we have a common mission: to dress all women with essentials that cross the generations“. Clothing that lasts, in short.