It arrives on September 12, 2022! The long-awaited collaboration between Jane Birkin and APC cultivates simplicity and elegance.
After inspiring generations of young women with her allure effortless and gave its name to a famous handbag, Jane Birkin tries to create. And it’s with the mark APCcreated by Jean Touitou in 1987, which she is collaborating on for the start of the 2022 school year. The idea of this “interaction”, as the Parisian label calls it: “perfect with [Jane Birkin] and under his direction all of his daily outfits“, explains Jean Touitou. The result? A collection with classic lines, which, according to the designer, does not include “no spectacular elements, except, in Jane’s own words, good basic materials, which age well, because she likes to keep her clothes for years, and finishes worthy of the name“. In all, about twenty unisex pieces sold in APC stores and on the label’s website at prices ranging from 70 to 630 euros. It contains all the hits of Jane Birkin. The wicker basket, the combination of raw jeans + plain T-shirt + white canvas trainers, retro cut sweaters and cardigans, corduroy pants…
APC, specialist in minimalist chic since the 80’s
Already 35 years that Jean Touitou has made himself the champion of Parisian elegance. Its style, refined and refined, emphasizes the quality of fabrics and manufacturing. Features inscribed in the brand’s DNA since its launch; APC is actually an acronym forproduction and creation workshop. A successful bet for the entrepreneur since his label is now a must for fashionistas. From Paris to New York via Tokyo, its stores are always full! Its fame, the label owes it in part to numerous collaborations established over the years: Kanye West, Nike, Lacoste or, more recently, BAPE. A capsule designed as the perfect mix between the sophisticated mood of APC and the streetwear inspiration of the Japanese brand founded in 1993 by Nigo, current artistic director of Kenzo. Irresistible.