Jacob Hård’s emotional words when the Olympics return to SVT – the girl to the TV rivals: “I wouldn’t have dared…”

Leksand extended the winning streak beat AIK

The Olympics are returning to SVT again.
A happy message that makes longtime commentator Jacob Hård very moved.
– I would not have dared to believe that it would happen. It’s great fun, he tells SVT Sport.

SVT has not owned the rights to show the Summer Olympics or the Winter Olympics since 2012. But on Monday came the great news that the Olympics are returning to SVT again starting with the 2026 Winter Olympics in Milan-Cortina.

Hard joy

One of the happiest about that news is the legendary commentator Jacob Hard, who worked for SVT for four decades and covered most of the sports. The popular television profile has missed working with the Olympics and was touched by the news.
– I was surprised and incredibly happy. I had not dared to believe that it would happen. I think it’s great fun, he says to SVT Sport.
– I am happy with those who want to watch the Olympics, but who have not done so when it was broadcast on SVT.

The article continues after the picture.

201120 SVT’s Anders Blomquist and Jacob Hård pose for a portrait during the 10 km classic style ski race on November 20, 2020 in Bruksvallarna. Photo: Johanna Lundberg / BILDBYRÅN / code JL / JL0046

Hård thinks it is important that the Olympics are broadcast on SVT and that as many Swedes as possible should be able to take part in the Olympics broadcasts. For the past 10 years, the Olympics have been shown on first Viasat’s channels and then Discovery’s respectively – and they get a peck from the TV veteran.
– I want to start by saying that not only SVT can make the Olympics good for a Swedish television audience. But I still think that an event like the Olympics belongs on Swedish Television. I think it feels like the Olympics are coming home, says the 68-year-old in the interview.

READ MORE: The legendary Jane Cederqvist is dead – made history as the first Swedish sportswoman ever

“Like a Nobel Prize”

The SVT colleagues Bjorn Ferryexpert in biathlon, and Håkan Loobhockey expert, are also very happy about the news that came from the TV channel today.
– It is big. A great news. It has to be said. For everyone in televised sports, the viewers and the active. I think it’s something that almost everyone thinks is good news. For me, it is the greatest thing I have experienced in my life. An Olympic gold is like a Nobel Prize. If I meet a Bedouin in the desert and say I’ve won an Olympic gold, he would understand that it’s big, says Ferry in a statement.
– I am incredibly happy for the Swedish people, but also for all athletes. After all, they see the Olympics as the biggest thing there is. Being able to watch it on SVT will be absolutely fantastic. There will be almost 16 days of euphoria when the medals are handed out, and we get to share it on SVT, says the icon Loob.

The article continues after the picture.

220217 Linn Persson, Mona Brorsson, Hanna Öberg and Elvira Öberg of Sweden pose with their gold medals at the medal ceremony for women’s biathlon 4 x 6km relay during day 13 of the 2022 Winter Olympics on February 17, 2022 in Zhangjiakou. Photo: Joel Marklund / BILDBYRÅN / code JM / JM0291

The last time SVT broadcast the Olympics was in London in 2012. Now the television channel has secured the rights for the next four championships with the 2026 Winter Olympics in Milan-Cortina, the 2028 Summer Olympics in Los Angeles, the 2030 Winter Olympics (not yet decided on the host nation) and 2032 Summer Olympics in Brisbane.

What do you think of the Olympics being shown on SVT again? Share the article and have your say!

READ MORE: Super message: The Olympic broadcasts are returning to SVT again – back after 14 long years: “We are extremely happy”