It’s going to be hot in 2024. Calvin Klein has just unveiled its spring campaign. The stars of the shoot? Actor Jeremy Allen White and his collection of cotton boxers.
Jeremy Allen White has just landed the role of his life. The American actor, who is proudly in his thirties, can already claim almost 16 years of career. A good half of his life spent in front of the camera, with, as the highlight of his journey, a notable appearance in the series The Bear. The New Yorker camps there a star chef with the look of a beaten dog, determined to resurrect his deceased brother’s sandwich shop. If it transcends the series alongside the genius Ayo Edebiri, this is another casting which should allow the actor to reach the status of global star. Nothing to do with 7th art, on the other hand, since it is more about fashion and an advertising that already promises to be cult.
Jeremy Allen White, sex symbol for Calvin Klein
To produce its spring 2024 campaign, Calvin Klein called on the photographer Mert Allas and to the former editor-in-chief of Vogue Paris, Emmanuelle Alt. The location of the shoot? A rooftop with a spectacular view, between the skyscrapers of Manhattan and Jeremy Allen White shirtless, dressed in the brand’s legendary boxers. A black model for biting into a red apple in the middle of the buildings of the Big Apple. A white model slipped under jeans that he could well be about to take off.
Behind these photos, Calvin Klein wanted: “Show connection [de Jeremy Allen White] with the city and dress its powerful energy with our most iconic styles”. Mission accomplished, according to the comments posted under the campaign images on Instagram. “I wish I was an apple”, “This is exactly what women needed to start 2024 off right”, “Yes boss”… Without forgetting the congratulations addressed to the Spanish singer Rosalia, with whom Jeremy Allen White has been in a relationship for several weeks. The new power couple to follow!