Several anonymous publisher of video games revealed how to deal with the release of GTA 6. And bypassing is the right keyword because they plan their own games around the Rockstar title.
What do the plans look like for your own release? Some great publishers, the identity of which has not been unveiled, revealed Game Business that they are ready to postpone their own games. And there is a good reason: According to forecast, GTA 6 should be very successful.
One of the publisher reveals that Rockstar would “pull money and time out of the market every time”. The team therefore already has several plans on how they want to publish their own games.
Another publisher added that it was difficult to find a free time for new games in which you can stand out. So time is the worse evil. Another boss of a studio even used a violent metaphor for this:
GTA 6 is basically a huge meteor, and we will simply stay away from the explosion zone. We will move our publications back or in front by three weeks to avoid it. The problem is of course that everyone will do the same. So there will be a lot of games three to four weeks before or after GTA 6 that publish their content in the supposedly safe zone.
Other bosses revealed that one does not want to swim against the stream, but simply have to be ready to regain players when the hype around GTA 6 flattened again.
The release even affects live service games. Two of the largest developers of live service games reveal that they have not planned any major updates for their games during this period.
The hype has already been triggered by the following trailer:
Rockstar Games shows GTA 6 for the first time in the trailer
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GTA 6 has no clear release yet
What is the problem? So far there is only an approximate release period for GTA 6 and no fixed date. Accordingly, the bosses of great publishers have to have several appointments and weigh when they reveal the release of their own games to the public.
A boss reveals that you want to publish your own game early in autumn, should GTA 6 be released late October. An alternative would be to plan the games for the end of November 2025 – just in time for Black Friday.
If you simply plan your game to 2026, you would have the concern that GTA 6 would do that too. It is still not carved in stone when the title appears.
When should GTA 6 appear? Take-Two plans to publish the action game in autumn 2025. An exact date still does not exist and it could be that the release must be postponed due to difficulties in development or for other reasons. So far it is only clear that the release of Borderlands 4 should not coincide with the publication of GTA 6.
GTA 6 could even have such a big influence that it could have a say in the prices of other games. Other publishers are probably based on a price increase. A Twitch streamer sees no problem in this. Why, you can find out on MeinMMO: GTA 6 could increase price for all AAA games: Streamer on Twitch sees no problem in this