(Finance) – A new vision for tourism in Italy presented in Bit in Milan from Enit in the presence of the Minister of Tourism Daniela Santanchè who will cut the ribbon at the Enit stand (Hall 3 C24) on Sunday 12 February at 12.15. There are many innovations that mark a change and important projects with international partners. After accompanying the Italian tourism industry in the period of uncertainty, Enit is now committed to looking ahead, intensifying its commitment to a more competitive Italy capable of satisfying the ambitions of global tourism leadership.
Among appointmentsawaited the press conferences with partnerships institutional such as Unioncamere and Isnart for the presentation of a study on the outdoors and 2023 trend forecasts; the Maeci for roots tourism; the Navy and Defense Services for Pink Ribbon Tour; with Trenitalia and with the Medieval Cities Project Association. A dense three days which on the last day will also see the celebrations for the award ceremony of the European project Eu Eco Tandem.
Enit will once again take part in the third edition of the Navy Pink Ribbon Tour 2023, sailing tour of Italy organized by Difesa Servizi SpA with SSi Sports & Events, and the support of Enit and the Italian Sailing Federation created to enhance Italy and the Navy with the support of the Armed Forces. The tender is part of the “Valore Paese Italia” project of which the National Tourism Agency is co-creator to promote the seaside beauties of the Peninsula and active tourism. The event develops in eight stages along the Italian coasts.
And still Enit will present the special campaigns, including #ThisisIschia, on board Trenitalia wagons and all the studies conducted on international tourists, also in collaboration with Uonioncamere and Isnart, to provide stakeholders with useful tools for analyzing and dealing with markets and directing flows, adapting the offer to new trends. As part of the activities with the Ministry of Foreign Affairs and International Cooperation, all the actions for the development of rooted tourism are being outlined and, with the local authorities, the projects for the enhancement of lesser-known locations to create particular experiences that look at the peculiarities of Italy, as for example with medieval cities. With the’Europe over 80 small and medium-sized enterprises and startups of value that have demonstrated that they have put into the field will therefore be rewarded and financed projects tourist innovative And sustainable. The initiatives of the will be presented Echo Tandem Academy which accompanies companies in the sector in the ecological transition.
“Italy has the strength of a common identity on its side and it emerges loudly in Bit. The Peninsula recovers internationally. 2023 will go to conquer other market shares. It promises to be the year of a return to pre-pandemic levels. Global tourism arrivals will increase in 2023, after a 60% growth in 2022. According to an Enit survey, 37.7% of international travelers say they intend to come to Italy in 2023. If this were the case, there would be an increase equal to about 8% compared to the figure for the last five years from Europe and the USA. According to forecasts, the tourist audience should be made up of 14.6% Spaniards, 12.7% US citizens and 12.3% and 12.2% Swiss and Austrians. Enit has major projects in the pipeline to make the tourism industry a well-established, synergistic and competitive supply chain. In fact we are opening up to new frontiers such as India, the Emirates and Kazakhstan and we are activating national and international campaigns to keep interest in Italy alive. A sign that Italy travels united and in solidarity”, he comments Ivana JelinicCEO Enit.
“Sistema Italia is a large team and family that is working in synergy and Enit acts as an orchestra conductor to make the sector grow in a homogeneous and coordinated way. We dialogue with every territory, even the smallest and we ask all the representatives of the places that have not yet found a voice to come forward to proceed together “, he says Sandro Pappalardo, director of the board of directors and representative of the Regions in Enit. “The national and international promotion of the Italy brand continues with active campaigns in the main hubs around the world to keep alive knowledge and interest in the magnificence of our country, grafting valuable partnerships, for a tourism that is sometimes valuable,” he declares Maria Elena RossiEnit marketing director.