(Finance) – It’s full of new features there Italo summer season: leaves from Milan, as usual, the Italian roadshow with the Agencies of
Trip, opportunity to present the new services and illustrate the future strategy. The company, which today boasts 118 trips per day (constant growth over time: from 4 in 2012, through 51 in 2015 up to 85 in 2020) with 54 connected cities and 62 stations served, has expanded its offer, guaranteeing today even greater capillarity and frequencies.
Thanks to the acquisition of Itabus, in fact, to railway services add those by road and intermodal ones, train + road with a single ticket; without neglecting the interconnections with the regional Trenitalia. Greater possibility of choice and new services appreciated by travelers as demonstrated by customer satisfaction: to date 90% of customers express a rating higher than 4 out of 5 (excellence range).
A detailed and customized offer for the different types of passengers. From the business and corporate world, for which Italo with the support of AdV has studied specific triangulation plans (a solution which particularly involves SMEs, there are around 900 in the Italo circuit), to leisure traffic, guaranteeing convenience and comfort at affordable prices. more competitive than the competition.
For the next few months, there will also be news for station services: in fact, the restyling of the Italo Club Lounges started in Rome and will also continue in other cities.
Then there is the new loyalty program Italo Più (with innovations also for the corporate world), which will make it easier and faster to accumulate points and therefore obtain travel rewards: for example, the Flex rate will guarantee 2 points for every euro spent as well as ancillary services and partner products will guarantee the accumulation of loyalty points.
New season starting with more ancillary services, such as the new close synergy with Uber to cover the last mile of one’s journey (in this first test phase it will involve the cities of Rome and Milan and then expand along the rest of the network) and more connections to seaside tourist destinations ( from Lignano Sabbiadoro to the Gargano shore, from Calabria to Sicily just to give some examples). Lots of quality but also sustainability: Italo’s strategy to promote shared travel stems from the desire to make travel easier and reduce the impact on the environment.
A studied network to respond to the strong flow of summer tourism that reaches the main Italian destinations, both domestic and foreign tourism. To satisfy this demand and support travel, the role of travel agencies is fundamental, with which Italo has had a close relationship for years, especially with the top agencies.
“Italo now represents a multimodal group. From trains to buses, we are able to satisfy the transport demand throughout Italy. The summer season allows us to activate new train and bus connections to bring tourists to places such as Rodi Garganico, Vieste, Jesolo, Bibione and many others. Focusing on intermodality is proving to be a winning choice, there is a lot of demand for shared travel that allows you to connect not only large cities but also small centres, be they tourist or industrial” he comments Fabrizio Bona, Commercial Director of Italo.
“In these 12 years of activity we have grown in every aspect and travel agencies represent a key piece of this journey. Lwe work well with the world of agencies, those who follow us grow together with us, even in an important way. A win-win project that we intend to continue, studying and offering the agency channel new solutions” he declares Marco De Angelis, Italian Sales Director.