Okan Erdem, General Manager of Aşin Automobilefor Chinese automobile companies “If 20 new brands come to our country, 12 of them will return home.” said.
As you know, many Chinese automobile companies have come to Turkey recently and more are on the road. In his statement on this subject Every new brand and model will increase competition in both new kilometers, second-hand and service services. Okan Erdem, General Manager of Aşin Automotive, said: “Increasing competition will also increase service quality, and the increase in vehicle diversity will also stimulate the market. All these situations are advantages for the consumer in the medium term. However, we predict that the general outlook will change in the long term. “We should not put every brand and model in the same category.” said. On the other hand, Okan Erdem points out that every “Chinese” brand differs from each other., “The products of some of the brands that have come or are likely to come to our country are of a type that will achieve global success. Brands with an innovative spirit, developing good products and high production capacity will differentiate in the future. We also believe that the brands brought by distributors who have established a good infrastructure and care about customer satisfaction will survive. We will also encounter distributors who do not know the dynamics of the Turkish automobile market, who do not have deep-rooted foundations, and who bring cars without establishing the infrastructure. For this reason, we predict that if 20 new brands come, 12 of them will return home.” made his assessment.
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Erdem also reminds that car users are more selective compared to the past., “While 15 years ago our consumers were not selective about the design, technical features or manufacturers of automobiles, now they research, read and watch. Makes more conscious decisions. Models that are just bad copies of old European or American cars are also entering our country’s market and will continue to do so. So much so that some brands are not known even in their homeland, China. On the other hand, there are also models equipped with design and technology features that can threaten European cars. “Turkish consumers now have much higher taste standards and we believe that good cars will hold up well in the second hand as well.” said.