While the new name of McDonald’s restaurants in the country was “Vkusno i toçka (Delicious and to the point)”, McDonald’s logos and McDonald’s product names in restaurants were changed.
It has been observed that especially the young people show great interest in the new restaurants opened throughout Russia and they form long queues from time to time.
The first McDonald’s in Russia opened on Pushkin Square in Moscow in 1990. Hundreds of people waited in queues for hours in front of the branch, which was visited by approximately 40 thousand people on its opening day.
The development in question became one of the symbols of the victory of capitalism over the Soviet Union.
‘NEW LOGO IS NOT BAD’
Evaluating the decision of McDonald’s to open its restaurants in Russia under a new brand name, Elizaveta, who lives in Moscow, stated that the new restaurants are like the old McDonald’s, “I was very upset when they were all closed, but now I ate french fries. In general, everything is delicious. . The new logo isn’t bad either, I like it.” she said.
Another Moscow native, Olga, said she didn’t like the new name. “They could have come up with a better idea. The logo is nice, everything else is good, everything is delicious.” he said.
Stating that the new restaurants are very similar to the old McDonald’s and he is pleased about this, Georgy stated that he likes the new restaurants in general.
IT WAS CLOSED DUE TO THE WAR IN UKRAINE
McDonald’s, one of the most popular Western brands in Russia, closed its restaurants in the country at the beginning of March.
Company’s Chief Executive, Chris Kempczinski, announced on March 8 that they took the decision due to the war in Ukraine.
In a statement made by McDonald’s on May 19, it was reported that the company had reached an agreement to sell all its restaurants in Russia to a Russian businessman named Aleksandr Govor, who is currently operating in the food industry.
In the statement, it was noted that Govor, which also operates 25 McDonald’s restaurants in the Siberia region of Russia, agreed to buy 850 McDonald’s restaurants in the country and operate the restaurants under a different brand.
(AA)