Unlike us, these essential toy brands, always on trend, are not aging a bit!
Every year, retro toys come back to the forefront and brands continue to reinvent themselves to offer other evolutions of the products we played with when we were children ourselves. Games that mark generations and are passed down, to the delight of nostalgic parents.
This year, under the tree, you will find in particular the Punirunes, these small interactive animals similar to the Tamagotchi (which have not disappeared either), but also the Mille Bornes Sonic version (or Prestige) at Dujardin, the essential game of Monopoly company (at Hasbro) which this year offers to slide your pawns on a game mat, without forgetting the famous Polly Pocket which reveals itself in the form of a unicorn with rainbow surprises. If these toys bring back many memories for you, you will be even more surprised to know that these 5 brands are celebrating their 50th anniversary in 2024!
To begin with, the Playmobil brand, famous throughout the world, continues to spark the imagination of little ones since its creation in 1974! These small, colorful and infinitely modular figurines cross borders and generations: to date, more than 3.8 billion figurines have been produced. Initially, creator Hans Beck designed three themes: construction workers, knights and Indians which remain great classics even today. To celebrate this 50th anniversary, Playmobil is bringing back its animal park with all the animals from the zoo and reissuing great classics like the police and firefighters. Another new feature: the baby range is no longer called “Playmobil 1.2.3”, but “Playmobil Junior” and it is made from plant-based plastic!
A board game should also take you back to your childhood: it is La Bonne Paye which offers a brand new edition for this 50th anniversary. In this new game, you can choose what you want to do with your days and your money. So, be careful of the hazards of life that can arise at any time. This new version also includes birthdays, humorous cards and a colorful game board that gives players the choice between two activities per day. Like in the original game, you decide how many months you can play, then try to make your money last. A good way to teach children, from 8 years old, to manage their budget!
This year too, we are celebrating half a century of existence of the Rubik’s Cube! Its inventor Ernő Rubik has fascinated many generations to the point of being the subject of international competitions and influencing the artistic world. Today, young and old alike continue to try to solve this cube and align all the colors correctly… This year, this will be possible thanks to the launch of Rubik’s connected: a new intelligent version that works with an app to guide the player step by step.
Among the other brands celebrating their 50th anniversary: Monchhichi and Hello Kitty! To mark the occasion, Bandai is offering a collaboration by offering the famous Monchhichi wearing an adorable Hello Kitty hat. The kids will love it!