Ulrika Wallberg, 52, is CEO of one of Sweden’s largest snack companies, Estrella. She took up the coveted role in mid-August 2021, after working as CEO of Hemmakväll AB, according to a press release from Estrella.
Estrella’s CEO used to work here
She has also worked for companies such as Findus, Nestlé and Zoégas. Wallberg believes that she enjoys working in the food industry as you get the opportunity to use both your brain and your heart.
Wallberg is a big fan of snacks and chips, just like large parts of the Swedish people.
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It’s Estrella’s CEO’s favorite snack
But she can’t really choose a favorite snack.
– I rotate between three favourites, west coast chips with the flavor of truffle, chips with browned butter and chili and cheese strings with the flavor of chili cheese, she says in an interview with Today’s Industry.
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Estrella’s CEO Ulrika Wallberg lives here
Estrella’s CEO Ulrika Wallberg lives in a villa in Helsingborg with her husband. She also has a daughter and a son and two dogs.
Booli values the villa at a value of approximately SEK 4.4 million. But Wallberg also lives in Gothenburg sometimes.
For Dagens Insdustri, Ulrika Wallberg told what she does extravagantly in everyday life and about the path to having children.
Wallberg regularly goes to massages, to treat himself. It’s something she feels good about, but spending time with her family also makes her happy.
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Ulrika Wallberg about not being able to have biological children
But it has not always been a matter of course to have a large family of your own. Wallberg and her husband could never have biological children of their own.
For Dagens Industri, she believes that it has been the deepest crisis of her life.
– Wanting to have children, but biologically unable to. I am very proud that my husband and I immediately decided that the important thing is that we actually start a family, not how. Today we have two wonderful adopted children, she says in an interview with Today’s Industry.
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