‘Island Girl Makeup’: the beach-effect makeup that’s driving social media into a frenzy

Island Girl Makeup the beach effect makeup thats driving social media

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    With summer freshly arrived, what’s better than a subtly tanned complexion, just like you’ve just returned from the beach? The only downside: the sun is sorely lacking to take advantage of this natural healthy glow effect. A problem that social users have brushed aside with the ‘Island Girl Makeup’ trend, a beauty treatment supposed to reproduce the radiant and luminous complexion of the islanders. Get your brushes!

    Not everyone necessarily goes on vacation, even less to the seaside. Is this reason enough not to take advantage of the significant advantages of this time of year? Absolutely not, claim social media users. As in previous years with the ‘Tomato Girl’, the ‘strawberry makeup’, and even the ‘fruit makeup’, social users are competing in their imagination to try to reproduce this coveted beach effect makeup. All in the most natural way possible – as much as possible considering that it is a make-up – that is to say by limiting the plaster effect, and focusing on techniques that enhance the skin, rather than hiding imperfections, and light textures.

    This is the whole purpose of ‘Island Girl Makeup’, the idea of ​​which is to reproduce the beauty aesthetic of girls and women who live all year round on an island – and therefore a priori in the sun – or at least who go there on vacation. As you will have understood, this essentially results in a subtly golden complexion, and pinkish on the cheekbones and the bridge of the nose for the sunburn effect (it is advisable to put sunscreen on the face to avoid this inconvenience this summer). A beauty treatment designed to enhance your skin texture, whether or not you are going on vacation.

    For several weeks, the trend has been spreading like wildfire on the Chinese social network TikTok, to the point of having generated no less than 55 million publications to date. The key? Tutorials aimed at reproducing this summer makeup that tends to become the flagship aesthetic of the season. As is often the case, the techniques used are as diverse as they are varied, but in all cases it is about giving yourself that luminous and radiant complexion that we seek when we expose ourselves to the sun.

    Before starting the makeup part, it is essential to prepare your skin. Beyond cleaning and applying a serum according to your needs, you should deeply nourish your skin with a day cream, if possible with an SPF to protect against sun damage. Once this first step is completed, simply camouflage any redness with a concealer, but in small touches to maintain the natural effect, then work on your complexion with a bronzer and a blush, the centerpiece of this highlight. beauty. A touch of mascara and gloss will be enough to complete this summer look.

    Abandoned for many years, blush has made a notable comeback in the world of beauty after confinement, prized for its ability to offer a healthy glow without excess material. A comeback at the origin of a multitude of techniques to experiment with to reproduce ‘Island Girl Makeup’: the ‘douyin blush’, which consists of tracing the letter ‘v’ with a blush on strategic areas, the ‘glazed blush’ ‘ which combines cream blush and highlighter, or the ‘sunset blush’ based on the application of a blush in a gradient of colors. So many tips that will allow you to obtain that radiant complexion so coveted during the summer.

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