Heinz is known for its ketchup, but also other sauces such as barbecue sauce and mayonnaise.
Now they have released another sauce that will amaze customers. Some thought it was a belated April Fool’s joke, while others felt that Heinz is sick behind with the launch of the sauce.
Customers rage at Marabou: “No one cares”
Heinz launches new sauce
Heinz introduced its new sauce on Tiktok in a video and wrote: “Introducing Heinz Barbiecue Sauce the best pink mayonnaise and BBQ sauce”.
And just like it sounds, it’s a sauce inspired by the character Barbie. The sauce is a mixture of classic mayonnaise and barbeque sauce, but with a pink color.
Felix’s big change – after 25 years
Therefore, Heinz did not launch the sauce this summer
A customer asks Heinz in the comments section why they didn’t launch the product in conjunction with the theatrical release of the Barbie movie, and to that question they replied: “Hmm good question”.
Barbie and pink products were very trendy in the spring and summer of 2023 as the Barbie movie premiered in and was shown in cinemas.
What exactly is the difference between Felix and Heinz ketchup?
Photo: Screenshot/Tiktok Customers were puzzled by the new sauce
In the Tiktok video’s comment section, customers are shocked by the sauce and some think it’s a late April Fool’s joke.
“Is this a late April Fool’s joke or not?”.
“SCREAMINGRRRRRR”.
“WAIT A LITTLE WAAA”.
“Wait is this for real?”.
Popular items disappear from store shelves
But Heinz confirms that it was not a joke and that the sauce will now be available for purchase in stores.
Photo: Screenshot/Tiktok
The sauce can currently only be bought in the UK at the Tesco chain.