Meta plans to integrate AI-powered user accounts into Facebook and Instagram. This step started new discussions about the nature of the internet.
Meta on social media platforms artificial intelligence announced a new plan aimed at popularizing supported user accounts. The company announced on Facebook and Instagram that these AI accounts will be able to produce content, share and interact with users. However, this development caused controversial views such as the “Dead Internet Theory” to come to the fore again. This theory claims that the internet is largely controlled by bots and algorithms.
Meta’s Artificial Intelligence Plans
Connor Hayes, Meta’s VP of Product, stated that AI characters will become an important feature of their platform in the coming years. These AI accounts will have their own biographies and be able to create content independently. The company continues its work to make this technology more social.
Meta allows users to use AI assistants as personal assistants. For example, users can answer their followers’ questions with these assistants. Additionally, Meta’s newly developed text-to-video conversion software will allow users to integrate themselves into AI-powered videos.
Although Meta states that it will clearly label content generated by artificial intelligence, there is a risk of misuse of this content. There are concerns ranging from political manipulation to low-quality content. Additionally, the proliferation of artificial intelligence content on social media may reduce the rate at which users engage with original content.
At the beginning of Web 2.0, the internet was seen as a democratic sharing space. However, today, platforms focus more on advertising and content produced by artificial intelligence. This situation causes users to spend time more passively on social media.
Meta’s artificial intelligence-focused move could shape the future of social media platforms. However, these innovations walk the fine line between improving the user experience and changing the nature of the internet. How artificial intelligence will create a balance in social media will be an important question in the coming years.