For ten years, the Consumer Association Genuine has organized the competition “Food Bluff of the Year” where customers can nominate and vote for the food they consider to be a scam.
Genuine item received 405 nominations
The first year there were 51 different foods that were nominated and this year the nominations have been significantly more.
– We got 405 nominations which is a record, last year we got 304. I do not say that the bluffing is increasing, but that people’s eyes on the issue are increasing, says Björn Bernhardson, Business leader at Genuine goods better.
Now it is clear who will be the winner of “Food Bluff of the Year 2024”.
Read more: This year’s Food Bluff 2024: Here are all finalists
Iron ice cream and alvesta ice cream are “Food Bluff of the Year 2024”
There will be an iron glass in Södermanland and Alvestaglass in Småland that brings home “win” of the year. In total, the ice creams, which are manufactured by the same company, received 7,793 votes, of the total 24,352 votes cast.
– Obviously, many consumers have felt cheated by these. They believe that they have bought a local or at least Swedish-made ice cream, but in fact the production has proven to be laid out at factories in Europe, comments genuine Vara’s business leader and co-founder Björn Bernhardson The result.
Both ice cream brands started at local manufacturers, Ärnaglass in Södermanland and Alvestaglass in Småland. But now they are owned by the Food Group Lohilo Foods AB. The production of the ice creams took place in a separate factory in Växjö until a couple of years ago, when the factory was closed down.
Now the products are manufactured in the Netherlands.
– If you have a place name or something that links to a certain origin in the name, then you also have a greater responsibility for how it is perceived by the consumer, says Björn Bernhardson in a press release.
Lohilo Foods about the “Profit”: “Really Sad”
In a comment to News24 tells Lohilo Foods CEO Richard Hertvig that production will move back to Sweden during the year.
– Due to bankruptcy in the ice cream factory at home, we have been temporarily forced to move the production of alvesta ice cream and iron glass to the Netherlands. In the event of 2024 we managed to find a solution to move home production so that we are now gradually starting to produce at home in Sweden again from this year .
Hertvig is sorry that customers felt cheated and explains that it was never the company’s intensity.
– We have always safeguarded Swedish production and are now very happy that we managed to solve it again. We are really sad if consumers felt cheated, it has never been our intention and we have worked hard to produce again in Sweden again as soon as We could. We have adhered to the regulations for labeling, but could of course have been even more clear.
In genuine goods’ motivation, they point out that the milk in the vanilla ice cream has been replaced by skimmed milk and skimmed milk powder. However, Hertvig claims that there is still milk in the ice cream.
– Regarding ingredients are skim milk milk and skimmed milk powder is freeze -dried milk that becomes milk if you mix with water, says Richard Hertvig to News24.
Read more: Mutti’s product in windy weather – strikes back against the criticism
Genuine Vaer’s motivation
In its motivation for iron ice cream and alvesta ice cream, a food bluff wrote genuine be as follows:
“What has a cheaper ice cream brand and a premium variant in common? None of them are manufactured in the locations mentioned in the name, where small -scale production once started. In fact, the two have been owned for several years by the food group Lohilo Foods AB. For a couple Years ago, Lohilo put down his own ice cream factory in Växjö and moved the production of the ice cream abroad, first to Lithuania and later to the Netherlands. That is the case only in a small text on the back of the package. In the advertising texts about the history of the brands, which are on websites And in social media, it is not mentioned at all. “Genuine ice cream crafts since 2008” it still stands on the iron glass, even though the milk in the vanilla ice cream has been replaced by skimmed milk and skimmed milk powder. “
So it went for the other finalists – results poll
1. Alvesta ice cream & iron ice cream: 7 793 votes
2. Mutti Pizza Sauce Classica: 5 967 votes
3. Gevalia Ebony and Milea with several: 5 145 votes
4. Ica Pasta Tortellini Ricotta & Spinach: 3,088 votes
5. Axa Gold Fruit Müsli: 2,359 votes
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