(Finance) – “Today in Europe, in a scenario that has plunged backwards into the abyss of history, we should all open our eyes and remind ourselves that culture is a civic commitment in renewing and defending democracy, freedom and the common good and, at the same time, help to the weakest. One is not a citizen of a sovereign country without being aware of the responsibility to understand and participate, without the civil duty to be there and to contribute to choices that can be fundamental for the future, without worrying about advancing society as a whole. and not just the luckiest part of it “. This is what he underlines Stefano Lucchini, chief Institutional Affairs and External Communication officer of Intesa Sanpaolo in an article in the Sole 24 Ore.
“Culture – he continues Lucchini – remains the key to improving and renewing the “normality” of our Western lives with some fundamental disruptions: for example, the culture of sustainable environment, energy saving (another side of a country’s independence) and financial education, which is needed both in times of economic crisis and in times of recovery. And all with the aim of helping young people, and not only them, to find their way, not only professional, after the penalty of the pandemic “.
For Lucchini “It is therefore natural that the task of a large Italian bank as it is Intesa Sanpaolo and to support, nourish and stimulate the spread of culture in every possible way. But with very clear fixed points on method and objectives, starting with new models of collaboration between public and private to incorporate and overcome that of corporate social responsibility, and our simultaneous presence alongside local bodies and cultural institutions, including public ones, companies. profit and non profit. With everyone, and obviously starting with the Ministry of Cultural Heritage (which is working to increasingly enhance the fields of our country), – reads the speech – we work together with passion and depth. The contribution made by a large company like ours goes far beyond the provision of economic resources, but adds those operational, communication and participation resources to community life that are increasingly decisive in the success of a project. The commitment to make the projects we work on more efficient and solid is therefore significant. Our contribution, especially its continuity over time, allows the creation of jobs, giving a concrete employment perspective in a sector that has recently regained all its strategic importance “.
“He’s right minister Dario Franceschini in having investments in culture among the main growth factors of the country and in hoping for its irreversibility. And this is our bank’s approach. I am sure – concludes Lucchini – that culture today has an even more important task than before: we must all make a great reflection on the values of the West which are increasingly questioned, and which we ourselves sometimes consider obsolete due to our inability to defend them. And therefore it is we today, more than in other historical phases, who must be able to understand culture and beauty as fundamental resources of civil and social progress, and merge them with the energy of young people “.