(Finance) – “Multi-channel is the fulcrum of the strategy of the companies of the Insurance Division of Intesa Sanpaolo. Thanks to the innovations introduced by digital technology, it allows us to offer our customers a vast range of personalized options and simple access to our insurance services, through different channels, with a personalized experience accessible at all times”. This is what he said Barbara Buralli, Head of Operations at Intesa Sanpaolo Assicura, on the occasion of 31st Annual Meeting of the Melchiorre Gioia Scientific Society entitled “Professione Zeta. The digital evolution of professions in personal injury compensation”, underway in Rome.
“The Intesa Sanpaolo Assicurazioni App, in particular,” he continued Buralli – plays a central role in our integrated multi-channel, enabling immediate interaction between all parties involved and providing a single access point to services, data and information. In 2023, 1 in 4 claims were reported via this tool. The use of technology allows us to improve the customer’s customer experience and automate processes, speeding up claims settlements, both in the motor and non-motor sectors, with a view to providing excellent customer service. A result that we also want to achieve with a proposal of products and services close to their needs, as we are doing in the field of health and assistance for the over 65s, who represent almost 25% of the Italian population”.