Continuing to be one of the most popular social media platforms in the world Instagramcontinues to 2023 with important updates.
Meta one of the most important platforms under the Instagram, Today, on March 16, they will close the “Live Shopping” feature. announced. So what exactly is this feature? Statement from the company Like this: “Businesses and creators can now tag products when they go live to Instagram. Viewers can purchase or save items added to the shopping video. Before going Live, you can add up to 30 products to a collection to showcase and highlight one product at a time while you are Live. Only approved products can be added to live videos.” It is not known exactly what is behind the closure decision, but it is likely that the feature is not used much. About the process, the company just said “This change will help us focus on products and features that deliver more value to our users.” he explains.
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Instagram before that, from the main screen in the mobile application, specifically the lower navigation bar. “shopping centre” made a sound with the announcement that they would remove the button. “Instagram navigation infrastructure changes in Februarya titled ” explanation The company, which makes the following statements for the new period: “Starting in February, we’re changing the platform’s navigation to make it easier for people to share and connect with friends and interests. There will be a content creation / sharing shortcut in the middle of the navigation bar at the bottom of the application, and Reels on the right. As part of this change The “Store” tab will be removed from the section”
The company in this new period will not completely eliminate the store infrastructure. Users or companies will still be able to continue to sell on their stores on the platform. Users will continue to access these stores on different content. in the new era Instagram, which will take content producers directly to the center of the platformSince it took a big hit from TikTok in 2022, it also plans other important updates for 2023.