For the eighth year in a row, Maktbarometer is published, which shows who has the greatest influence among Swedes in the digital media landscape.
Bianca Ingrosso has fallen
A new trend that can be seen in the report is that Sweden’s biggest YouTubers are losing positions, while a new wave of Tiktokers is taking up more space. An example is the Lundell family, which fell to tenth place from being the second most powerful on YouTube. Bianca Ingrosso has also lost places on the same list, she has fallen 214 places.
Several Westerners on the top list
Winsent Thunholm Wikman from Västerås is the fourth most powerful on YouTube among Swedes and was shocked when he was told that he is the nineteenth most powerful in the country on social media.
– It is an honor and something I had not expected. To end up above the police in this year’s holder of power is pretty awesome, he says.
Another Westerner who is on the list is the influencer Isa Östling, who has climbed twelve places on the Tiktok list and is now in 16th place.
However, some that fared worse and are on the top list of those who have lost the most placements on Tiktok is the western Swedish company Merch Sweden, which has dropped 104 placements.
In the clip, influencer Winsent Thunholm Wikman reflects on his power in social media and what the position means to him.