The discount store chain offers a “little influencer” kit for girls from three years old with all the accessories to become the perfect influencer. A toy deemed sexist, and which makes Internet users react.
A little influencer kit, from the age of 3
From the age of three, little girls are now invited to imitate influencers on social networks, with this “little influencer” kit sold by La Foir’Fouille stores. This all-pink toy contains all the accessories needed to become the perfect Instagramer or Tiktokeuse, at a price of 11.99 euros. We therefore find a camera to strike a pose, car keys, bracelets and earrings, glasses as well as curlers… Especially since on social networks, appearance and image are often at the heart of publications, sometimes distorted and photoshopped.
A sexist toy that creates controversy
Anyway, this unusual toy and considered sexist does not fail to make Internet users react. “We hit rock bottom” denounces the Pépite sexiste account on Facebook; “the drop that sinks our civilization“says another Internet user on Twitter. the influencer boy version does not exist… In addition, this “little influencer” kit would be well sold in 60 La Foir’Fouille stores, as well as in “other distribution brands”, specifies the brand on LCI which adds, to defend itself, that it does not is not a “toy specialist” and that there are no “departments treated by genre”.