Two Chinese e-commerce sites are engaged in a merciless trade war in the United States. Temu attacks its competitor Shein in American federal justice. The first accuses the other of maneuvers and methods “ mafia » to prevent it from conquering the American market.
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Temu suppliers sequestered by Shein employees in order to obtain confidential information, pressure on some to push them to sign exclusivity agreements… The accusations brought by Temu this week before the American courts are serious .
A “mafia style”
The Chinese e-commerce site Temu therefore believes that its development in the United States has been disrupted by the actions “ mafia style » from its competitor, Shein. In this story, there is the young person on the rise: Temu, launched in September 2022, has meteoric growth. It is the most downloaded free app in the United States this year. It overshadows the historic Chinese online shopping site Shein until overtaking it in May 2023.
“War” relaunched
Shein had already reacted in court, by launching tens of thousands of proceedings against its competitor for infringement of intellectual property law. In October 2023, the two companies decided to drop all of their legal proceedings. With this final about-face by Temu, the “war” is relaunched.
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