After welcoming Donald Trump into its kitchens for a communications operation, the fast food giant is at the heart of a case of contamination with the Escherichia coli bacteria (E.coli). One person died in Colorado and several dozen others became ill after eating at the group’s restaurants.
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The case made the front page of American television channels: ten western states UNITED STATES are affected according to the Center for Disease Prevention and Control. At the origin of the contaminations, the first of which dates back to the end of September, the “Quarter Pounder” (“Royal Cheese” in France), a hamburger with two minced steaks, bacon, cheddar and onions. The precise ingredient involved has not been identified, but it could be the ground steak or the onions. They have been temporarily removed from sale in some states.
Priority on food safety for McDonald’s
At McDonald’s, it’s time for crisis communication. Its CEO, Joe Erlinger, appears in a video, the group’s logo attached to the jacket: “ We have also made the decision to remove the Quarter Pounder from certain states. This is not a decision we take lightly. It is important to know that the majority of states and our products are not affected. At McDonald’s, you can trust us to do the right thing. »
A speech to reassure customers, but also investors, because McDonald’s shares are tumbling on the stock market. This Wednesday, October 23, it lost more than 6% in New York.
Foodborne Escherichia coli infections
The Escherichia coli bacteria present in the intestinal microbiota of humans and animals is mostly harmless. But some strains are pathogenic and release toxins. They can be found in raw or undercooked meat, in raw milk dairy products, and more rarely on raw plant products.
They can cause stomach cramps, diarrhea and vomiting, usually lasting three to four days. Most people recover without treatment, but some people may develop complications such as kidney failure. Children under five and the elderly are most vulnerable to these foodborne infections.