Fashion designer, Pauline Ducruet, the daughter of Stéphanie de Monaco, recruited her entire family for a super cutting-edge fashion shoot. Pictures.
This is without a doubt the most iconic photoshoot of the year. The stylist and daughter of Stéphanie de Monaco, Pauline Ducruet, has found the perfect way to promote her creations in an offbeat way. For the campaign for her new collection, the founder of the Alter Designs brand cast her entire family. The entire Grimaldi clan took part in the modeling game. The Monegasque’s mother, father, siblings, grandmother and even cousins all appear in the brand’s new clothes. Hand in hand with her daughter, Stéphanie de Monaco reveals herself, for example, in a bright blue swimsuit bra sold for 220 euros. The designer’s father poses shirtless in a loose blazer marketed at 580 euros and flowing pants at 510 euros. As for Marguerite Ducruet, the designer’s grandmother, she is photographed hidden behind star sunglasses, dressed in a pale yellow poplin shirt worth 340 euros.
Alter Designs, a brand with well-defined values
After internships at Louis Vuitton and US Vogue, Pauline Ducruet founded Alter Designs in 2018. From its launch, the brand aims to be timeless, accessible to all and respectful of the environment. Made in France, the clothes are unisex and made from unused fabric scraps from major luxury brands. To imagine her creations, the stylist born in 1994 draws inspiration from her personal life. Before the collection Summer Clubfor example, she drew on her Monegasque roots to draw the line Racing Club, inspired by Formula 1. In the advertising campaign, we discovered the face of Alexandre Grimaldi, the son of Albert II of Monaco. At 20, he officially returned to service as a model for his cousin’s summer collection.